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Why High-Quality Logos (and Sending Them Correctly) Matter

  • Writer: Jamie York
    Jamie York
  • Sep 3
  • 2 min read

Your logo is more than just a graphic — it’s your business’s face. It shows up everywhere: on signs, shirts, sponsorship banners, business cards, and even social media. It’s often the first impression someone gets of your brand — and first impressions stick.

But having a logo and having a high-quality, print-ready logo are two very different things.

Why Quality Matters

A high-quality logo:

  • Looks professional – A crisp, well-designed logo immediately communicates that you care about your business and your reputation.

  • Prints cleanly anywhere – Whether it’s on a tiny business card or a 10-foot banner, a properly formatted logo stays sharp, not fuzzy or pixelated.

  • Saves time and money – If your logo isn’t in the right format, printers or sponsors often have to recreate or adjust it, which can delay projects and add cost.

Think of your logo as an investment — one that works for you over and over again, across every marketing piece you create.

Understanding File Types

We get it — there are so many logo files: JPG, PNG, PDF, EPS, SVG… it can be confusing!Here’s a quick breakdown:

  • Vector files (AI, EPS, PDF, SVG) are the gold standard. These can be scaled to any size without losing quality. Use them for printing banners, shirts, and signage.

  • Raster files (JPG, PNG) are made of pixels. These work great for websites and social media, but not for large-scale printing.

If a sponsor, printer, or newspaper asks for your logo, always send a vector version if possible. If you’re not sure what you have, ask — we can help identify and organize your logo files for future use.

Sending Logos the Right Way

When sending your logo for advertising, sponsorships, or community events:

  1. Send the original vector file (PDF, AI, EPS, or SVG).

  2. Include your brand colors (or a note if your logo should be printed in full color, black, or white).

  3. Avoid screenshots or copied images — those can’t be enlarged and will print blurry.

  4. Label files clearly – Example: Kanokla_Logo_FullColor.pdf

A few extra minutes spent sending the correct file helps ensure your brand looks its best every time it’s seen — and saves everyone a lot of frustration later.

Need Help?

At Kanokla Design & Print Studio, we work with logos every single day — designing them, cleaning them up, and preparing them for print or digital use. If your business logo isn’t sharp, or if you’re not sure which file to send, we can help make sure you’re always sending the right one.

After all, your logo represents you — and you deserve to look your best.

 
 
 

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